NGO Education Survey

Brand Innovation and Development (MKTG 3406)

Inspiration, intuition and innovation. What is your brand culture? How is it represented and to whom? Brand Innovation and Development examines the critical steps and expertise involved in developing and presenting a successful brand, product, service or experience from concept to delivery. Creative modelling will be used to explore how to excite a market with innovative new brands or the re-launching of existing products in competitive market segments. Prerequisite: Prior knowledge of branding basics recommended.

Essentials of Fundraising (FUND 1215)

A course designed to provide an overview of fundraising topics. The emphasis is on the grounding of fundraising in philanthropy; the principles and strategic issues of fundraising in nonprofit organizations; and the role of the development officer and fundraising. Students develop an understanding of annual fund and capital campaign methodologies, working with volunteer boards, and developing career planning strategies.

Essentials of Marketing (MKTG 1102)

This course is an introduction to the fundamentals of marketing. In addition to the “four Ps” of marketing—product, price, place, and promotion—students will be introduced to how marketers create customer-driven marketing strategies based on their research and understanding of the marketing environment and customers. Students will develop a marketing plan and integrated marketing communications (IMC) plan based on a case study, which will be assessed on students’ application of marketing terminology and processes and in the professionalism of their work. Additionally, students will complete assignments, quizzes, and exams.

Event Planning (MKTG 1120)

This projects-based course focuses on the event industry, and fundamental components of planning and executing events. Students explore the planning, marketing, selling, producing and management of any type of event from company social functions to major conventions. To be successful in this course, students must be able to communicate well in writing, in English.

Financial Management for Nonprofit Organizations (NPMA 1700)

This course helps you apply financial management principles in a not-for-profit organization. It familiarizes you with accounting essentials, the financial management cycle, budgeting, payroll, and reports and statements. You will explore regulatory compliance and issues specifically related to not-for-profits. Prior accounting knowledge is an asset, but not required.

Fundamentals of Branding (MKTG 1554)

What’s behind the brand? This course is designed to provide students with an understanding of the role of branding in marketing all kinds of organizations, goods, services, and ideas. Analysis of contemporary branding strategies and their application online and offline will be explored. Students will create and present a brand proposition and strategic plan for an organization.

Fundraising Practicum (FUND 4415)

The student will spend 36 hours in a nonprofit organization to gain practical work experience in the sector. During the practicum the student is expected to use their acquired fundraising knowledge to gain valuable experience, insights and connections for work in a nonprofit organization. The practicum includes training, mentoring and hands-on project work. Pre-approved host organizations will be identified for the student. The practicum is contracted by both the student and the organization, with oversight provided by a BCIT advisor. Prerequisite: Completion of the five Fundraising Management required courses or with permission from the department.

Government Relations (NPMA 1800)

This course focuses on strategies for nonprofit organizations to develop good relations with all levels of government (municipal, provincial and federal) in both the bureaucratic and political spheres. You will examine how organizations with good relationships in the various levels of government can have an impact on legislation and policy development that can enhance the success of your organization. More importantly, you will gain an applied understanding of how to improve your advocacy skills, including advocacy concepts for grant writing and managing regulatory compliance.

Grant and Proposal Writing (FUND 2316)

This is a practical introduction to the elements of proposal and grant writing: purpose and responsibility, organizational readiness, research, mechanics of preparation, development of a formal proposal/grant, presentation, follow-up, and post grant reporting. Students gain skills through hands-on practice identifying potential funders, and developing and refining their proposal.

Human Resource Management in Nonprofit and Fundraising Organizations (NPMA 2611)

This course will introduce you to the basic principles of human resource (HR) management as they apply to the nonprofit and fundraising sector. You will have the opportunity to explore the role of an executive director in relation to human resource management through assignments and discussions.

Law and Governance (NPMA 1850)

This course provides an overview of the key legislation, common law and administrative policies that apply to Canadian not-for-profit organizations (NFPOs), including registered charities and societies. You will examine and apply the principles and practices relevant to incorporation of British Columbia societies and federal NFPOs, charitable registration, organizational maintenance, and good governance. This course will help you understand crucial governance processes and structures that form the foundations of effective organizations.

Major Gifts and Capital Campaigns (FUND 2315)

Students analyse and synthesize the necessary components of major gift and capital campaigns. Institutional readiness, prospect management from identification to stewardship, volunteer recruitment and retention, and management of the program are stressed.

Management and Finance for Fundraising (FUND 3216)

Provides students with a background for practical management skills and an understanding of organizational and fundraising budgets. The focus is on developing leadership, board and staff roles in finance and management, ethics, strategic and operational planning, budget development, how to manage data and information, organizational structure, human resources and accountability. Prerequisites: FUND 1215

Media Relations (MKTG 1019)

Covers the basic media process; developing media strategy; news room realities; packaging your message; the media as messenger, interview techniques and critiques; and crisis communications. The media is a business like any other. Their product is controversy. By knowing the rules of the game, astute managers can make the media work for them.

Negotiating Skills (MKTG 3342)

Designed to cover the key elements that take place within the marketing or sales negotiation context. Students will explore negotiating styles, strategies and tactics. You will also prepare for, conduct, then evaluate an actual negotiating situation. The impact of ethics, power and culture are also examined through case studies, role play simulations, lectures and discussions.

Negotiating Skills (MKTG 3342)

Designed to cover the key elements that take place within the marketing or sales negotiation context. Students will explore negotiating styles, strategies and tactics. You will also prepare for, conduct, then evaluate an actual negotiating situation. The impact of ethics, power and culture are also examined through case studies, role play simulations, lectures and discussions.

Organizational Behaviour (ORGB 1105)

This course presents the study of factors that either influence or are influenced by people at work. Focuses on macro factors such as organizational structure, technology and environment; group factors such as group dynamics, leadership, conflict, change and decision-making; and individual factors such as personality, attitudes, perception and motivation.

Public Relations (MKTG 3321)

Designed for anyone in business, government, associations and organizations, responsible for internal and external communication. Learn to fulfill your information and communication assignments with increased confidence and competence. Topics include planning and executing a public relations program; communication techniques, principles of news writing and preparation of news photographs; utilizing the media; press and community relations; external/internal communications and meetings.

Sponsorship and Corporate Social Responsibility (MKTG 3315)

Corporate sponsorship is a fundraising strategy used in charitable and not for profit organizations as well as a primary revenue generation tool in sport, cause, health and a broad spectrum of community events and programs. A corporate sponsorship is able to increase organizational revenue while also playing a pivotal role in the building of organizational awareness and understanding. This 36-hour course will cover all facets of corporate sponsorship from the planning and proposal development stage through to the recruitment and management of corporate partners. The course will also focus on corporate sponsorship from the perspective of the corporate sponsor as a corporate social responsibility (CSR) strategy focussed towards supporting business objectives. This course will be of interest to persons studying event management, event marketing, fundraising, marketing, promotion and community relations or those working in any of these areas.